Role
UX/UI Designer
WebDesigner
Industry
Luxury
Fashion & Beauty
Type
Apprenticeship
Year
2023
OVERVIEW
In accordance with my studies, I had the opportunity to pursue my education through an apprenticeship to gain experience and apply what I learned in school. I had the chance to join the design team at Printemps.com, where I worked on several UI/UX projects to optimize the customer journey and enhance the website's appeal. Additionally, I contributed to the commercial animation aspects of some web designs.
REDESIGN AND STANDARDIZATION OF ICONS & MOTION ANIMATION
UI DESIGN - Digital Fashion
In accordance with the Fashion Week of September 2022, Printemps decided to launch its first digital collection called Magnetic Design. The concept was to sell digital outfits. After sending a picture of themselves, the user will receive the picture of them wearing the digital outfit after 2/3 days of delay.
My job was to design the product page in order to explain to our user the concept and the process of our first digital products.
RE-DESIGN THE CONTACT USER FLOW
The customer service of Printemps has reported that the contact page on the website is not sufficiently effective in meeting the needs of customers.
The dropdown menu does not cover all the issues, often leaving customers uncertain and unable to find answers to their questions. Aditionnaly, the contact options provided are not sufficiently explicit.
CHALLENGES
Helping the user to resolve their issues without saturating the customer service with calls
Saving times for the users and the customer service
SOLUTIONS
Encouraging the user to find a solution for their issues themselves in the FAQs
Limiting contact with customer service by providing contact information only as a final solution at the end
Displaying the phone number only during customer service hours for receiving calls
Proposing a contact solution if any of the suggested topics are irrelevant to their issues
