LITT PLUS
LITT+ is a car-sharing application that brings together car owners who wish to rent out their vehicles and users looking for a flexible mobility solution.
Role
Art Direction
Branding
UX/UI Designer
Team
Abishek Balas
Hugo Tiem
(Dev)
Client
Litt+
Type
Freelance
Year
2023
OVERVIEW
Litt+ is a freelancing project that I'm currently working on alongside my studies. I took on this role to create their brand identity, design the website, and develop the product (a mobile app). The goal was to establish a futuristic and sustainable identity that simultaneously aligns with the values of Kigali, Rwanda.
BRAND IDENTITY
WEBDESIGN
Design a showcase website to introduce the project and its operations to investors, with the goal of securing funding for development. Additionally, it aims to generate excitement among Kigali, Rwanda's residents about the upcoming app by providing a preview of the future project in their city.
Challenge
Creating a landing page that communicates Litt+'s values, goals, and product to engage potential customers and encourage them to take action, such as subscribing to their social media or contacting Litt+'s team for more information but also to convince the investors about the legitimacy of the projet in order to find funding.
Solution
Describe to users how the project will function, outline the process, and showcase the opportunities it will create
Design a page dedicated to the investors
Design a contact page to answer any questions from our future clients in order to create a close link with them
MOBILE APP DESIGN ( IN DEVELOPMENT )
This app is essential for Litt+ operation and its evolution. It serves as a matchmaking tool between users who need a car and car owners.
We offer solutions to help find cars that suit our users needs, while providing car owners with a secure way to rent out their vehicles in order to generate income. This product is currently in development by Hugo Tiem and will be A/B tested in June.
CHALLENGE
Creating user flows and designing interfaces for actions such as booking cars, logging in/signing in, and registering and uploading a car for rent
Designing a full app with each screen
Imagining a feature that allows the confirmation of car rentals
Protecting against fake listings, fake accounts, and fraud
SOLUTION
Because of the amount of information we require, the best solution was to use a 'Step by Step' method in order not to lose our users and to make it seem simple
Setting up a QR code to be scanned by the car owner before delivering the car in order to complete the booking
Collecting personal information such as passport, driver's license, or vehicle information
